Building a strong team to support your career isn’t just for pop stars and professional athletes anymore. Public relations firms used to be a part of any savvy, celebrity’s team but we are now seeing professionals and entrepreneurs such as doctors, lawyers, and tech professionals build teams to support and promote their careers as they focus on their core strengths. I recommend that you form a “Board of Directors” or whatever you want to call it, to look out for your best interests.
Higher income individuals and families have often had their lawyers and accountants on speed dial, but now they are adding social media consultants to help them navigate their professional online profiles and review sites. As social scoring becomes more accepted, we will see careers rise and fall by the scores that are found online.
Here is a good article to read about the what is happening in the reputation industry.